MALIBU

Malibu is a coconut flavored liqueur, made with Caribbean rum, and possessing an alcohol content by volume of 21.0 % (42 proof). As of 2017 the Malibu brand is owned by Pernod Ricard, who calls it a “flavored rum”, where this designation is allowed by local laws.

The product was created by Tom Jago of International Distillers & Vintners, and originally made from fruit spirits, flavored with rum and coconut flavoring in Curaçao. Originally, the product was used to simplify the making of piña coladas by bartenders. When the product took off, the production was then moved to Barbados, where the rum is made by West Indies Rum Distillery Ltd., and the quality of the ingredients used was improved.

MALIBU
CARIBBEAN RUM WITH COCONUT FLAVOUR

Nothing beats an original. But Malibu isn’t just an original, it’s sunshine in a bottle with a smooth fresh flavor. That’s why it’s the world’s best-selling coconut flavored Caribbean rum.

Malibu Original coconut flavored rum was designed as an all-in-one cocktail, a low-proof liqueur rather than a full proof rum for safe consumption in warm-weather party settings. It was later embraced by a generation of bartenders who used it in Piña Coladas and other tropical cocktails. The flavor is derived from coconut extract.