Created by Don Facundo Bacardi Masson in Santiago de Cuba in 1862, BACARDI Superior Rum is the world’s first premium aged white rum. The unique taste of BACARDI Rum inspired cocktail pioneers to create some of the world’s most famous drinks including the Mojito (1862), the Daquiri (1898) and the Cuba Libre (1900). For almost 150 years the secret art to creating BACARDI Rum has been handed down from one Maestro de Ron BACARDI to another, each employing their years of experience and expertise to handcraft this legendary rum to ensure that it remains the same today as it did when it was first blended in 1862.


Don Facundo spent ten years perfecting his BACARDÍ Carta Blanca. Smooth and subtle with notes of almond and vanilla, it doesn’t dominate like gin or disappear like vodka. Perfect for classic rum cocktails like the Mojito.

TASTING NOTE. A classic white rum with distinctive vanilla and almond notes developed in white oak barrels and shaped through a secret blend of charcoal for a distinctive smoothness.


BACARDÍ Carta Oro is the proud creation of the Maestros de Ron Bacardí. They expertly craft its rich flavors and golden complexion in toasted oak barrels. And the secret behind that unique mellow character? That comes from a blend of charcoals known only to them.

TASTING NOTE. BACARDÍ Carta Oro brings together rich, soothing flavors like vanilla, buttery caramel, toasted almond and sweet banana notes balanced by the warm zest of orange peel and a light, oaky finish.


BACARDÍ Carta Negra is a medium-bodied black rum, crafted with passion by the Maestros de Ron Bacardí. Its rich, dark flavours develop in heavily charred oak barrels and are shaped through a secret blend of charcoals. Some might call it black magic.

TASTING NOTE. A journey that begins with sweet, tropical fruit, buttery caramel and vanilla notes and ends with a smoky liquorice and molasses finish. Savor every moment of it.